REFINERY 29

Country Club

Working with BMF and Refinery29's in-house teams, VGP produced this interactive Fashion Week-themed Country Club and surrealist miniature golf course with nine holes inspired by nine designers who define the New York fashion landscape.

The Concept.

Refinery29 staked its claim in New York Fashion Week by inviting readers to playfully experience the site's POV on fashion and lifestyle-playful, colorful, disruptive, interactive, and unexpected.

Vance Garrett Productions | Country Club | Refinery29

The Course.

Holes were inspired by some of Refinery29's favorite designers: Alexander Wang, Opening Ceremony, Proenza Schouler, Suno, Rachel Comey, Marc Jacobs, Public School, DKNY and DVF…with golfballs bouncing between fashionable metallic studs, over vibrantly patterned hills, and into iconic wide-brimmed hats.

Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29

The Event.

Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29
Vance Garrett Productions | Country Club | Refinery29