MR PORTER wanted to put its own unique stake in NY Men's Fashion Week, one that remained true to its polished international identity but was also uniquely New York. We created MR PORTER's own version of a classic block party, complete with food trucks, live music, drinks, shopping, tattoos, and haircuts...a sophisticated playground for the MR PORTER fan.
Making their way downtown were Kellan Lutz, Johannes Huebl, Jim Moore, Todd Snyder, Tom Bull, Cynthia Rowley, Alexander Gilkes, Graham Norton, Kyle Schaffler, Dr. Mike, Isaac Hindin-Miller, Jenny Albright, Helio Ascari, William Buckley, and Eliza Cummings who mingled with Mr. Porter managing director Toby Bateman, buying director Fiona Firth, buying manager Sam Lobban, and their friendly U.S. editor Dan Rookwood.
We welcomed guests into MR PORTERS Crosby Street Stores, includeing Saturdays NYC, Miansai, Jean Shop, and Fellow Barber stores for booze, temporary tattoos, free bracelets, interactive photobooths, dyed bandanas, and free haircuts. Outside Tacombi provided bite-sized tacos from their truck.